Solo Ads Traffic – An Ultimate Guide (2024)

Are you looking to learn more about solo ads traffic?

If so, this ultimate guide should serve you well.

Solo ads or solo advertising or email traffic comes from people’s email lists. There are many strategies on how to make the most out of your buck. 

If you wondered, our #1 recommended strategy is covered in this post.

Oh, and by the way, this post will be updated from time to time to keep up with the latest trends.

Here’s a quick summary of the topics we’ll be throwing some light on:


What Are Solo Ads

Solo ads or solo adverts as they’re alternatively called are advertisements you place with an email list owner.

Let’s say you have a business opportunity to promote. It’s only natural to assume you’re looking for business opportunity seekers traffic as it’s a good fit for your product.

Now you can either try PPC and other expensive sources including banner ads or simply contact someone with an audience potentially interested in your offer.

If you go with the latter, you can get high quality traffic at a cheaper price point. PPC ads can easily set you back by over $2 a click and you may end up exhausting your marketing budget.

This is where solo ads truly shine.

You can get a solo ad anywhere between $0.40 a click to $1.50 a click (depending on traffic’s quality). Also, solo ads work with several niches. 

Some include:

  • Business opportunity
  • Cryptocurrency
  • Internet marketing (IM)
  • Make money online
  • Multi-level marketing (MLM)
  • Personal Development
  • Weight Loss/Health

Why Build an Email List

solo ads traffic

There are many reasons why you may want to consider building an email list.

First, these are your audience and are bound to stay with you as long as they’re subscribed to your newsletter.

Second, retargeting ads can prove to be expensive if you’re doing pay-per-click advertising. If it’s an email list, your subscribers are just an email away.

Just write an email and with a click of a button, you can reach out to your audience. Plus, you can contact them as many times as you want as there are no extra charges for emailing.

It’s an asset that will serve you for years to come.

Most autoresponder companies let you build a list and charge pennies for it. With AWeber (one of our top picks), you can be up and running for less than $20 and have 500+ contacts.

Or you can pick AWeber’s free plan and see how it goes for you.

What Would an Email List Cost

If you set out to buy an email list, it will cost you thousands.

Although possible, it’s not recommended for many reasons. It could be an old list of inactive people. It’s possible those are old ‘beaten up’ leads or someone scraped the emails off Craigslist and sold just for the sake of it.

Unless you know what you’re buying, it’s a surefire way to burn money.

Instead, you should consider building your own email list. You can start off small with smaller solo ad packages and scale up later.

It’s recommended to have a little ad budget of up to $500.

Since it’s email marketing, you can promote products while growing your list and make money at the same time. It will help you break even on your ad spend that you can reinvest into growing your brand-new asset – the list.

Do Solo Ads Work

If you know how to make the most out of them, yes, solo ads work.

Solo ad traffic is not an untapped ‘magical’ source so to speak. You can’t just drive traffic to an offer and expect sales on the get go.

There are a lot of factors involved.

You need to A/B split test multiple offers to find the best converting ones. A link tracking software like ClickMagick can do the heavy lifting for you.

Just make sure the prospects are actually interested in what you’re offering and that you’re not shoving it up their throats.

If it’s taking up a lot of effort in selling a product, switch it. There’s a fair chance people are not interested in it, and you’re better off finding something else to promote.

Our #1 Strategy

Here’s our top strategy to make solo ads work for you.

There are multiple ways to lose money and since you’re involved in paid advertising, the chances of you making a poor ROI is very high if you don’t know what you’re doing.

This strategy will get you the best ROI over time provided you stick to it:

  1. Find a winning product (something that has an eye-catching copy)
  2. Make sure it’s a product you would go ahead and buy. If you’re not interested in it, what makes you think others will buy it?
  3. Once the product is sorted, build a landing page/funnel to capture leads. Offering a lead magnet (often a free gift) is a good way to make sure people enter their emails. For building lead/sales funnels, we use and recommend ClickFunnels.
  4. Have an email followup sequence in your autoresponder (AWeber).
  5. Provide value, build a relationship, offer a solution to your audience’s problems.
  6. Make money, rinse & repeat.

Best Place to Buy Solo Ads Traffic

There are many places where you can buy solo ads traffic.

Once you have a strategy in mind, you can get started and place your first solo ad order.

1. Solo Ad Marketplaces

Solo ad marketplaces are a decent starting point for most people new to solo ads.

These marketplaces or directories often have a dozen different solo ad providers. You can test out multiple traffic sources at a time and see what works best for you.

Since the solo ads marketplaces act as middlemen, these help you steer clear of frauds and scams. Unless you have some experience buying solo ads, you should deal only through a safe platform.

Udimi is one of the most popular choices for a marketplace.

The platform has hundreds of sellers with lists in various niches. Before you make a purchase, make sure to check out their testimonials, track record and make sure your offer is a good fit.

Once you gain more experience, you may want to work directly with solo ads providers to find better deals on your solo ad purchases.

(and get $5 off on your first order)

2. Independent Solo Ad Vendors

Buying directly from solo ad vendors is the way to go once you have some experience.

It’s the same dealing with most people except that you’re working 1-1 instead of through a middleman like Udimi.

If the vendor is a reputed one, you’re in safe hands.

You shouldn’t hesitate working directly with them once you know they’re a great provider and have a lot of testimonials.

For instance, my business partner Harshwardhan has been offering solo ads through for over 7 years and has 150+ glowing testimonials.

You’re more than welcome to work with him.

If you’d like to place an order, please contact him if you have any questions. Before getting started, he will evaluate your offer/funnel and make sure everything is good to go (for best results).

However, he only serves the following niches:

  • Business opportunity
  • Cryptocurrency
  • Make money online
  • Multi-level marketing

If unsure, it’s best to contact him first. If your offer is in some other niches (other than the ones mentioned above), his email lists may not be a good fit for you. 

Either way, he will point you in the right direction.

How to Sell Solo Ads

After having a sizable email list, you can sell solo ads.

Once you cross 10,000 subscribers, you would be able to fulfill solo ad orders and selling ads is one way to monetize your list.

You can either promote affiliate programs to your list or rent out your email list (solo ads).

If it’s the former, you can work directly with prospects from your own website (like I do) or join a solo ad directory or both.

It’s worth noting you’ll have to keep adding fresh subscribers to your list on a regular basis to ensure only the best leads make their way to your customers’ funnels.

More sales for them means more business for you.

Win-win, right?

How About Free Solo Ads

You should refrain from using free solo ads.

Sure, free traffic sources exist that let you send out a solo ad blast. But if you think about it, why would anyone with a quality list let you advertise for free?

No legitimate source would do that as it costs real money to build and groom a list.

On the other hand, if those are old, beaten up leads that see hundreds of offers on a daily basis, what’s the use of contacting them?

If they’re getting hundreds if not thousands of emails a day, what are their chances of converting? Very low if you ask me.

Free solo ads can work too but if you’re taking the email marketing business seriously, you need to look at it as a business.

A business will always have expenses and you only need to care about maximizing your ROI.

There are many inexpensive 10 dollar and 20 dollar sources too, and you should avoid them for the same reason. A few poor quality subscribers in your list could result in a poorer engagement in your autoresponder account. This will ultimately hurt your email delivery as well.

Best Solo Ad Providers

You can find a lot of solo ads vendors on marketplaces like Udimi.

Alternatively, you can work directly with them.

There’s no one best provider. It really depends on your offer and the person’s email list. No two email lists are the same so it’s impossible to tell which list will be a good fit for you.

Unless you test it out.

Using the following link, you can find some of the top solo ad providers on Udimi.

(get $5 off on your first order)

How to Write Solo Ad Swipes

Keep the email short and sweet.

That’s the best advice I can offer. No one likes reading large blocks of text.

What would you prefer?

Reading an email that has 3 short paragraphs or an email that contains 10+ long paragraphs.

The only goal is to get the person interested in checking out your offer, and nothing else. Do the selling later once you’ve captured the lead.

Just make them curious enough so they take action (provide you with their email address).

Most sellers (both on and off Udimi) will write solo ad swipes on your behalf unless you really want to provide one of your own.

Since you have a choice, it’s best to let the vendor come up with one of their own swipes as they know what works best with their audience.

Solo Ad - Frequently Asked Questions (FAQs)

Here are some of the frequently asked questions (FAQs) about solo ads.

These are in no particular order:

Q. What Are the Best Solo Ads for Affiliate Marketing

Before you make a purchase, contact the vendor and tell them what you’re promoting.

If your offer is a good fit for their audience, place an order.

There’s no hard rule of thumb here – there are no best solo ads for affiliate marketing. The only thing you need to make sure is that their list responds to offers in the affiliate marketing niche.

If it doesn’t, look elsewhere.

Targeted marketing is key. You don’t want to promote an irrelevant offer to an audience interested in something else. For the most part, that won’t work.

Q. Where to Get MLM Solo Ads

Udimi is a good place to start.

Contact as many vendors as you can and ask them if they offer MLM solo ads.

If they do, place a small test order, evaluate and compare results. Scale the ads that worked best for you and cut the ones that didn’t.

In marketing, it’s all about continuous testing and optimization.

Something that works today may or may not work tomorrow. It’s all about patience and subtle optimization.

Q. Where to Get Crypto Solo Ads

Cryptocurrencies are the topic of the town lately, and any list that’s full of business opportunity seekers should work well with crypto offers.

Same goes for Forex too.

There are vendors who have a list specifically built with cryptocurrency in mind. Best to get in touch with them, find a decent deal and then start off with a small order.

Q. Building a Weight Loss Email List

Health niche is one of the most sought after niches out there.

It’s also one of the most competitive ones. Udimi is a great place to buy health and weight loss niche solo ads.

Once you collect subscribers, you will have a weight loss email list of your own.

Udimi has a category filter using which you can filter choices that are specific to your niche. Filter down the results and contact the sellers that show up.

Q. Can I Get Solo Ad for eCommerce Sites

You can, but solo ads don’t work that well with ecommerce websites.

This is because most ecommerce websites have a wide range of products and not something specific to a group of users.

If people are interested in multi-level marketing and you send them to an ecommerce site showing something totally random, it could convert, but the chances are slim.

You don’t want to throw darts with your eyes closed. It could work, but most likely it won’t.

Wrapping It Up

That brings us to the end of this ultimate solo ads guide.

We hope it offered immense value. If you’re just starting out, we believe this is among the best solo ad resources that you’ll come across.

The biggest misconception with solo ads is that most people think it’s some untapped source, whereas, it’s not.

It’s just like any other traffic source on the planet.

Everything works – you just need to make it work.

So, what do you like the most about solo ads traffic?

Is it conveniency or price or something else?

Or did I miss something in the post?

Either way, I would love to hear from you. Let us know your thoughts in the comments down below.

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